Agus Tonna
Menu Close

Agus Tonna

I’m a product leader in Berlin. Ten years in subscription and marketplace businesses.

The through-line is the job rather than the sector: build the platform, the team, and the economic engine a business needs at its next order of magnitude. I’ve done that as a first product hire, through an acquisition and the rebuild that followed, and with accountability across eight markets.

I own the commercial outcome, not the roadmap. And I’d rather build the tooling than write the policy — the AI work on this site is software in daily use, not slides.

Where the work has been.

  1. 2026 — now

    NeoTaste

    Head of Product — first product leader

    Subscription restaurant marketplace, a six-figure subscriber base across four countries. Hired by the CEO to build the product function from zero: the org, the operating model, the multi-year strategy — and an AI-native way of working.

    • Trial cancellations −27pp
    • referrals → centre of growth strategy

  2. 2024 — 2025

    Babbel

    Product Leader, B2B Live (contract)

    Led product for the B2B live-learning business — group classes for enterprise clients. Reframed growth from content depth to experience reliability, then replaced per-course manual operations with a platform foundation: unified course object, central event system, spreadsheet-free workflows.

    • setup: engineer-weeks → hours
    • teacher selection: days → hours

  3. 2020 — 2024

    Honeypot

    Head of Product

    Europe's largest reverse recruiting platform. Owned the portfolio through acquisition and restructuring, and led the transition from a transactional model to subscription — the decision that took the company to profitability.

    • signup-to-live 50% → 70%
    • time-to-hire −20% via AI matching
    • ops ratio 1:2 → 1:5

  4. 2018 — 2020

    Ironhack

    VP of Product

    EdTech across eight markets. Replaced per-campus spreadsheets with one platform covering the whole student journey — admissions, payments and delinquency, class management, assessments, job outcomes — and gave the company its first cross-market analytics layer. White-labelled it for enterprise reskilling.

    • 8 markets, one platform
    • team 3 → 15+

  5. 2017 — 2018

    UNiDAYS

    Product Lead — verification

    Owned the trust layer behind partnerships with global brands. Launched a verification SDK adopted by 10+ of them.

    • partner activation +25%
    • verification efficiency +30%

  6. 2015 — 2017

    Onfido

    Product Lead — first PM hire

    AI identity verification, later acquired for $650M. Built the product function alongside the CPO and led the KYC/AML suite through hypergrowth in a regulated market — by redesigning how product, engineering, operations and compliance worked together.

    • 30 checks/mo → 10,000/day
    • 99.9% SLA
    • 100+ enterprise integrations, <1% churn

Education

Engineer by training, Universidad de Belgrano.

Languages

  • Spanishnative
  • Englishnative
  • Germanintermediate

Three commitments.

AI-native by example

I don't delegate the future of work to a policy doc. I build it, use it, and expect my teams to work the way I do.

Ownership with a clear bar

Commercial outcomes, not roadmaps: the strategy, the team, the operating model, and the P&L conversation behind them.

No-surprises communication

Bad news travels fastest. Stakeholders hear the risk from me before they see it in a dashboard.

Advisory

Alongside my full-time role I take a small number of advisory conversations — a second opinion on pricing and monetisation, marketplace unit economics, product org design, or making a team genuinely AI-native. If one of those is your problem, email me.

Email me