How I work with founders.
For founders who don't have a product leader yet, and product leaders who want a senior one in their corner.
Where it helps
Companies where product needs an owner they don't have right now. A founder still making every product call, a team between product leaders, or a scale-up that wants an outside view on its strategy, its org or its hiring. And product leaders, from first-time heads of product to VPs, who want someone who has done the job in their corner. If what you really need is a full-time hire, I'll say so and help you make it.
What I work on first
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Discovery synthesis: your customer conversations turned into a problem map, an ICP and one wedge, plus a weekly discovery rhythm you keep.
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Working rhythm: a one-page spec format, a weekly plan and review, a decision log, and the first three specs written together with your engineering lead.
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Metric architecture: what to measure at your stage, the metrics tree and the event plan, so the first version ships measurable.
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First roadmap: ninety days to something in design partners' hands, and an explicit not-building list.
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Hiring bar: scorecards and interview loops for your first product hire and your engineering lead.
How I work
Everything we make is yours. I don't manage your team and I don't build the product; I make sure the people who do are pointed at the right thing.
To talk it through, email agustintonna@gmail.com.