NeoTaste0 → 1 org
Build the tooling, set the bar
First product leader in a scale-up: instead of writing an AI policy, I built the LLM voice-of-customer pipeline and self-serve analytics myself — then made that the standard the team and company work to.
-
Trial cancellations −27pp
-
referrals to
centre of growth strategy
Referrals proved the strongest acquisition channel.
- Instead of
- mandating AI adoption
- We bet on
- leading it by example.
- Outcome
- trial cancellations down 27pp in the first months
First product leader.
NeoTaste is a subscription restaurant marketplace. I'm its first product leader, hired by the CEO to build the product function from zero — the org, the operating model, and the multi-year strategy.
Domains own a problem. Domains own an outcome.
The operating model pairs two things and keeps them together: each domain owns a problem space, and each domain is accountable for an outcome.
Every domain
Owns a problem space
Accountable for an outcome
I build the tooling myself.
Rather than writing an AI policy, I build the tooling — the LLM voice-of-customer pipeline and the self-serve analytics — and that sets the standard the team works to.
It's the same principle as the operating model: the bar is something you demonstrate, not something you circulate.
Referrals at the centre.
Referrals are the strongest acquisition channel, and the growth strategy is built around that.